A new year full of special opportunities awaits us! We look forward to welcoming you throughout 2025 at our wineries with events, initiatives, tastings, and more, offering quality wine tourism.

ANNUAL MEMBERS’ MEETING: February 2, 2026 – Casa Ruffino Winery, Tenuta Poggio Casciano

The Annual Meeting will, as usual, be a key moment for discussion and sharing among members. It will be an opportunity to review the results achieved, discuss the financial statements for the past and current years, and jointly define the strategic objectives for the new year.

TRAINING: A major training program dedicated to wine tourism will be launched in 2026, designed to strengthen the skills of member wineries and promote increasingly qualified, innovative, and sustainable hospitality models. The program will address strategic issues related to the visitor experience, the valorization of the local area, and new trends in wine tourism.

From mid-March to late October, it gathers all the events of member wineries, especially those organized in the outdoor areas of the companies: from vineyard picnics to walks among the rows to rediscover the connection with the land and closely follow the life cycle of the vine.

The traditional event most anticipated by wine lovers returns in 2026. Cantine Aperte© has become a true travel philosophy, an experience that combines the discovery of wine regions with direct encounters with winemakers. The wineries will welcome you on Saturday, May 30th and Sunday, May 31st, 2026, for two days of conviviality and wine culture.

The most anticipated toast of the summer, that of the nights of shooting stars, nights dotted with a myriad of surprises with garden aperitifs, live music, and lots of fun discovering the stars and mindful drinking, will not be missing this year either. Our wineries await you in July and August.

In the months of September and October, the wineries of MTV Tuscany welcome back wine lovers who want to experience the grape harvest up close. A unique opportunity to visit the wineries, which during this period come alive with the incessant work in the vineyard and cellar, a suggestive period to visit the vineyards, participate in the harvest, and the initial stages of winemaking. There will be initiatives to engage the youngest in nature through play.

A year filled with events can only conclude with “Cantine Aperte for Christmas,” the last event of the year, which will take place throughout the month of December. The magical atmosphere of the holidays will move to the winery where, amidst tastings and traditional dishes, concerts, exhibitions, and activities for the whole family, it will be possible to purchase wine for the holiday table and many gifts for all tastes.

SOCIAL MEDIA AND COMMUNICATION: A packed schedule of appointments and initiatives designed to keep pace with social and global communication trends. Communication that highlights the member wineries, to showcase the wonders they have and will offer you during visits.